Printing Industries of America has taken a stand against negative statements made about print and the industry by rebutting these statements and expanding its efforts to actively promote the value of print. In doing so, Printing Industries of America has come full force against the print-is-dead talk by providing facts and statistics proving that print is environmentally and socially responsible and an effective part of the marketing mix.
To date, we have challenged several no-print campaigns, created numerous videos and advertisements, and created a reference guide all in order to show print is a positive and powerful force.
Not only have we challenged several no-print campaigns, but we also include print in our own marketing mix. Our goal is to enhance the core message that printing is vital and a sustainable form of communication and is a supplement to electronic material. Our members look to us to stay current with developing printing trends as well as for providing tools that are proven time and time again to generate attention and buzz.
See what we have done—read Michael Makin's challenge to Google's "Go Paperless in 2013" campaign.
Learn more about how Printing Industries of America is championing print by clicking here.