Value of Print

Special Announcement from Michael Makin

In an open letter to Google CEO Larry Page and Chairman Eric Schmidt today, Michael Makin challenged Google’s "Go Paperless in 2013 Campaign."

The Value of Print Flip-Book

This new invaluable resources contains facts and figures to support your sales efforts in the modern media mix. Purchase a printed copy or download the PDF today.

The Value of Print

Print is effective! Sixty-seven percent of online action is driven by offline messages, and seventy-five percent of consumers use newspaper inserts to plan purchases.

Print Is Environmentally Friendly

The U.S. forest products industry is responsible for more than four million trees being planted each day—greater than what is harvested.

Print Is Vital to the Economy

The printing industry accounts for 900,000 well-paying jobs with quality benefits nationwide.

How We Are Fighting Back

Have you heard that electronic media is more environmentally friendly than print? Or that print is dead? Printing Industries of America is fighting back, rebutting these statements, and expanding its efforts to actively promote the value of print through tools available via Print, Web, and Mobile. Find up-to-date information and the support you need with the Value of Print Flip Book—available in print and PDF formats—and the Value of Print Mobile App.

Now more than ever, it is vital to communicate that printed products are environmentally, socially responsible, and an effective part of the marketing mix. To advance the core message that printing is vital and a sustainable form of communication, Printing Industries of America has developed and provided information and resources to help increase awareness about print.

NEW - Read Michael Makin's challenge to Google's "Go Paperless in 2013" campaign.

Find these tools and more on this website. Learn more about how Printing Industries of America is championing print by clicking here.

Value of Print Flip-Book

Do you hear comments like “Using paper kills trees,” “Direct Mail campaigns are not effective,” or “Print is dead,”? The Value of Print Flip-Book helps is your off-line, tangible tool to promote the value of print. Flip through the pages of this handy, displayable book full of collated facts, statistics, and resources from around the industry. Use this information to challenge misconceptions about print, prove its effectiveness, and support your statements with tested research.

The resources contained in the Flip-Book give you access to information from other highly credible organizations supporting print, it’s effectiveness, the print process, trees and the environment, and much more. This is an invaluable list of resources available to you to help spread the message about print and the environment.

For more information on the Value of Print Flip-Book. Just click on the image below.

Value of Print Mobile App

What can the Value of Print Mobile App do for you? How about provide all of the facts, statistics and resources of the Flip-Book in addition to current, searchable data to help you promote the value of print—all at the touch of a button.

The Value of Print App is the newest compliment to the printed Flip-Book and your on-the-go tool to spread the true message about print to your customers. Benefits of the app include:

Live RSS feed with the most up-to-date facts and statistics to support print’s effectiveness
Unique access to searchable, targeted printing industry market data from the 2011 Print Market Atlas
Supported facts to respond to misconceptions and confirm print’s effectiveness

Download the Value of Print App on your respective mobile device today and enjoy convenient access to the latest information to support your sales efforts. Click here to learn more.