Value of Print

The Value of Print

Print is effective! Sixty-seven percent of online action is driven by offline messages, and seventy-five percent of consumers use newspaper inserts to plan purchases.

Print Is Environmentally Friendly

The U.S. forest products industry is responsible for more than four million trees being planted each day—greater than what is harvested.

Print Is Vital to the Economy

The printing industry accounts for 900,000 well-paying jobs with quality benefits nationwide.

Fast Facts from Print in the Mix

Get the latest from Print in the Mix including Fast Facts and Summaries.

How We Are Fighting Back

In response to the recent increase in reporting that electronic media is more environmentally friendly than print, Printing Industries of America is fighting back, rebutting these statements, and expanding its efforts to actively promote the value of print.

Now more than ever, it is vital to communicate that printed products are both environmentally and socially responsible. To advance the core message that printing is vital and a sustainable form of communication, Printing Industries of America has developed and provided information and resources to help increase awareness about print.

These tools and resources can be found on this website. Learn more about how Printing Industries of America is championing print by clicking here.

Tools You Can Use

Printing Industries of America, The Print Council, Print in the Mix, and Printing Industries of America’s affiliates have developed tools and resources to help printers promote print and provide information to print buyers.

Here you will find brochures, informational sheets, advertisements, posters, videos, and interviews focusing on the value, effectiveness, and true environmental impact of print.

To access these valuable resources, click in the image below.

Other Resources

Print and graphic communications countries from all over the world recognize the importance of conveying the value of print message and many have developed campaigns surrounding this message. Printing Industries of America is proud to promote the following organizations and their pro-print campaigns:

The Print Council—dedicated to promoting the greater use of print media.
Print in the Mix—advocating the value of print.
Printing and Graphics Association MidAtlantic (PGAMA)—developer of the “Print Grows Trees” campaign.
Printing Industries Association of Southern California (PIASC)—developer the Choose Print campaign.
Printing & Imaging Association of Georgia (PIAG)—creator of the Rediscover Print campaign.
Printing Industries of America Affiliates

To learn more about these organizations and their programs, click here.