How We Fought Back
In response to the recent increase in reporting that electronic media is more environmentally friendly than print, Printing Industries of America is fighting back, rebutting these statements, and expanding its efforts to actively promote the value of print.
Now more than ever, it is vital to communicate that printed products are both environmentally and socially responsible. To advance the core message that printing is vital and a sustainable form of communication, Printing Industries of America has developed and provided information and resources to help increase awareness about print.
These Actions Include:
Creating The Value of Print Campaign, an integrated public affairs campaign to promote the industry’s environmental stewardship. Features Include:
- The Value of Print Flip-Book, your off-line tool to promote the value of print with collated facts, statistics, and resources to promote the value of print and support your sales efforts—available in both print and PDF formats.
- The Value of Print Mobil App, containing all of the information from the Value of Print Flip-Book plus searchable a live RSS feed and searchable, targeted printing industry market data.
- “The Fine Print” PR Toolkit, which offers economic statistics, environmental facts, talking points for printers, sample letters to the editor, and press releases that can be used to communicate the value of print.
- The Value of Print: Print. Web. Mobile. ads
- Value of Print ad, a full-page advertisement/flyer that communicates the minimal environmental impact of print, as well as its value.
- Value of Print Poster, a full-size poster that communicates the minimal environmental impact of print, as well as its value.
- Value of Print Brochure containing many of the facts and statistics used in the toolkit, poster, and ad.
- Sky Radio Interview: “Print’s Image As it Relates to the Environment,” which aired on 29,000 American Airlines flights in May 2010.
- CNN Airport Network commercial aired once a week in May 2010.
- The development and production ofThe Green Guide for Graphic Communications, an online step-by-step approach to evaluating and marketing your sustainability profile.
- The establishment of the Printing Industries of America Green and Sustainability Services webpage, a resource providing information about a variety of resources and services available to assist printers in making their businesses more sustainable.
- Creation of the “Why Print Is Sustainable” PowerPoint presentation, which has been given away at a variety of national and international programs.
- Printing Industries of America email tagline: “The Value of Print—Renewable, Recyclable, Effective.” The tagline links back to the Value of Print webpage, and all members are encouraged to use the tagline.
- Printing Industries of America’s involvement as a founding Partner of the Sustainable Green Printing Partnership (SGP)—North America’s only whole-facility sustainable practices certification program for the Graphic Communications Industry.
- Support of Print in the Mix, a clearinghouse advocating print as a viable and effective ROI in the marketing media mix developed by The Print Council. This program involves a website that presents compelling, verifiable, and factual data from a variety of academic and reputable sources making the case for print. In addition, they also conduct print buyer education programs.
- Challenging Google's "Go Paperless in 2013" campaign
Other Resources Include:
- “Print Grows Trees,” an educational campaign providing facts on how paper positively impacts the environment, developed by Printing and Graphics Association MidAtlantic (PGAMA)
- The “Choose Print” campaign from Printing Industries Association of Southern California.
All of the information mentioned above can be found on this website. We encourage you to use this information to help put the printing industry in a positive light.
For more information about Printing Industries of America’s Value of Print campaign call 800-910-4283.
Published on Monday, January 24, 2011 (updated 01/08/2013)