Products & Services

Government Advocacy

Printing Industries of America advocates a member-driven public policy agenda before Congress, the White House, and Federal agencies that benefits and protects America’s printing and graphic communications industry.

The association also seeks to raise the industry’s political visibility on Capitol Hill through grassroots advocacy, the Printing Industries of America’s Legislative Conference (held in even numbered years), and PrintPAC, the only political action committee dedicated solely to representing the political interests of the printing and graphic communications industry.

In relation to the Value of Print campaign Printing Industries of America’s advocacy agenda is focused on the following:

Postal Policy
Nearly half of all printed material enters the mail stream, making the United States Postal Service (USPS) critical to the continued success of the printing and graphic communications industry. The “mailing economy” is comprised of multiple economic sectors, including: the U.S. Postal Service, key stakeholders (i.e., paper & forestry, printing & packaging, equipment manufacturers), and mail-intensive industry sectors (i.e., publishing, financial services, advertising, retail). In sum, it contributes nearly $9 billion annually in economic value—close to 9 percent of the nation’s GDP—and is responsible for providing approximately 9 million jobs.

Printing Industries of America works closely with USPS and other associations to ensure that mail continues to be cost effective, efficient, and user-friendly method of communication.

Coalition Advocacy

Key Issues

Environment and Energy Policy
Printing and graphic communications companies are committed to responsible environmental stewardship and increasing energy efficiency. The industry works closely with suppliers to encourage recycling programs, sustainable practices, and non-toxic inks.

Printing Industries of America is working with like-minded associations to establish the Sustainable Green Printing Partnership—a “green stamp of approval” for printers. Despite efficiency improvements, print remains an energy intensive industry that is also dependent on another energy-intensive material—paper. Printing Industries of America data shows that energy costs rose by 7.2 percent in 2008. Stable energy prices will help printing and graphic communications companies remain competitive.

Printing Industries Advocacy

Climate Change/Cap and Trade
Concerns about the effect of carbon dioxide on climate change have prompted governments to consider restrictions on emissions from industries. A cap and trade program would place a cap on nationwide emissions of greenhouse gases and require industries and energy companies to purchase emissions certificates to continue operations. These certificates would then be traded on an open market allowing companies to purchase or sell credits based on their need for emissions. The number of certificates available would decrease with time in an attempt to gradually reduce emissions. Profits from the program would be returned to vulnerable companies consumers and invested in alternative energy technologies. Data from the National Association of Manufacturers shows that the economic impact of carbon cap and trade legislation could be substantial. According to the study, by 2030, electricity prices could increase by 129 percent. Dramatic increases in the cost of electricity and gasoline could lead to job losses of up to four million. By 2030, losses in the printing industry alone could total more than $1 billion. The paper industry, on which print is dependent, could stand to lose $30 billion.

Printing Industries of America’s Position
The printing and graphic communications industry is committed to responsible environmental stewardship. Printing Industries of America supports voluntary measures to reduce greenhouse gas emissions but is concerned about the possible effects of a mandatory cap and trade program. Cap and trade legislation would have a significant impact on America’s global competitiveness. Printers are working hard to be more sustainable and reduce emissions and Printing Industries of America looks forward to working with Congress as comprehensive climate change legislation is developed and debated.


Research & Industry Data

Consumer Product Safety Consumer Act
On August 14, 2008, President Bush signed into law the Consumer Product Safety Improvement Act of 2008. The legislation, in large part a response to high-profile recalls of both imported and domestically-produced children’s toys and products, greatly expands the authority of the Consumer Product Safety Commission (CPSC) and regulates potentially hazardous children’s products, among other things. Specifically, the Act establishes lead and phthalate (e.g. plasticizers that could be found in inks, coatings and adhesives) content limits and requires testing and certifying of products to ensure they do not exceed these limits. These new regulations include children’s books and other printed materials as products subject to the new limits and testing requirements.

Printing Industries of America’s Position
Printing Industries of America commends the general intent of the Act and hopes that it leads to increased consumer safety for children. Printing Industries of America also is concerned that the Act will impact negatively the production and use of books and other printed material and believes urgent action to exempt ordinary books and printed material is needed to avoid confusion and devastation in the printing, publishing, and retail marketplace.

111th Congress and Obama Administration
Printing Industries of America is working with allies in the publishing industry to make the case for the safety of printed materials before the CPSC and Congress. Key legislators, including House Energy and Commerce Chairman Henry Waxman (D-CA) have been critical of the CPSC’s process for implementing the legislation, calling for more clarity and timeliness in the regulatory process. Waxman, however, has been reluctant to modify the law to offer exemptions for printed products. The CPSC has requested, and Printing Industries of America has provided, test date to help determine whether children’s books and other printed materials should be granted an exemption to the CPSIA.

Printer's Guidance

Printing Industries’ Advocacy

Coalition Advocacy

Capitol Hill Advocacy

Policy & Research

Media Advocacy

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For more information about Printing Industries of America role in government advocacy, contact our Washington, DC office at 202-730-7970.

Published on Wednesday, February 2, 2011 (updated 05/30/2014)